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Customer Satisfaction Level of Bajaj Bike Users Essay Sample

Bajaj Pulsar is a motorcycle brand owned by Bajaj Auto in India.
The two wheeler was developed by the product engineering division of Bajaj Auto in association with Tokyo R&D [1] and later with motorcycle designer Glynn Kerr.
Bajaj Auto Limited was established in 1945 as a trading company and obtained its production license in 1959 It is India’s largest two wheeler manufacturers and was dominant player until the early 1990s. The two-wheeler industry thrives in developing countries, especially in densely populated countries like India. But with the income level rising, people are opting for entry-level motorcycles rather than scooters.

Currently there are five variants available, with engine capacities of 135 cc, 150 cc, 180 cc, 200 cc, and 220 cc. Previously it was also offered with a 200 cc DTS-i oil cooled engine, which now has been discontinued.
Bajaj differed with Gandhi when he disagreed with Congress contesting in the 1933 elections to the legislature. When the Congress Working Committee informally decided to make him the President of the Haripura Session of the Congress which Gandhi personally approved, he chose to pass the honour to Subhas Chandra Bose.

Instead a new version Pulsar 200NS was launched in 2012.[2] With an average monthly sales of around 86,000 units in 2011, Pulsar has a market share of 47% in its segment.[3] By April 2012,more than five million units of Pulsar were sold .[4]

Before the introduction of the Pulsar, the Indian motorcycle market trend was towards fuel efficient, small capacity motorcycles (that formed the 80-125 cc class).

In 1920, Jamanalal was elected chairman of the reception committee for the Nagpur session of the Indian National Congress. He gave up the title of Rai Bahadur conferred on him by the British government, and joined the non-co-operation movement in 1921. Later, in 1923, he participated in the flag satyagraha, defying a ban on flying the national flag in Nagpur, and was detained by British forces. This earned him national admiration.

Bigger motorcycles with higher capacity virtually did not exist (except for Enfield Bullet). The launch and success of Hero Honda CBZ in 1999 showed that there was demand for performance bikes. Bajaj took the cue from there on and launched the Pulsar twins in India on 24 November 2001.
Jamanalal Bajaj was interested in initiatives such as the removal of untouchability, promotion of Hindi, and Khadi and village Industries. He had toured across the country promoting Khadi. In 1925, he was chosen as the treasurer of the All India Spinners Association. He was also the president of the All India Hindi Sahitya Sammelan (literary convention) that promoted Hindi as the single language to unite all Indians. He was instrumental in publishing Hindi magazines and books. He initiated the Gandhi Hindi Pustak Bhandar (bookshop) in Bombay and started the Sasta Sahitya Mandal (publishing house).

[5] Since the introduction and success of Bajaj Pulsar, Indian youth began expecting high power and other features from affordable motorcycles.

The project was faced with internal resistance, reservations by Mckinsey and doubts on its effects on Bajaj’s relation with Kawasaki.

Jamnalal Bajaj was born into a poor Marwari family, as the third son of Kaniram and Birdibai, in a village named Kashi Ka Bas, near Sikar, Rajasthan. He was later adopted as a grandson by Seth Bachhraj and his wife Sadibai Bachhraj, a rich Rajasthani merchant couple of Wardha. Seth Bachhraj was a distant relative on his father's side, and was a well-known and respected trader in the British Raj.

The project required approximately 36 months for completion and cost Bajaj ₹ 1 billion.[6]

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  • 2. www.termpaperwarehouse.com/essay-on/Bajaj-Auto-Limited/122351
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  • 3. en.m.wikipedia.org/wiki/Jamnalal_Bajaj
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