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MUBS Chairman of the Board visits His Excellency Mr. Marwan Hamadeh, accompanied by the General Secretary of the Association of Arab Universities, Prof.

Sultan Orabi, to congratulate and wish him success as he leads the Ministry of Education & Higher Education.
YouTube has become over its time of existence a powerful tool for promoting ideas, messages, and images, creating memes and setting new trends. However, just as YouTube can turn one into a celebrity and bring immediate success, it can also ruin one’s career in a very short time. This is a part of the cost people pay for a possibility to shoot off instantly and be on the tongues of men.

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As part of the MUBS-Cardiff Met five year partnership review the UK Quality Assurance Agency appointed a delegation to perform a comprehensive onsite assessment of the different academic and support services provided by MUBS across its four campuses.

Over 1000 Students Benefit from FREE Health Screening as part of MUBS Health Awareness Campaigns

Over the past months, the School of Health Sciences at MUBS completed an unprecedented health awareness campaign in Lebanese schools around the country, benefiting over.
Social Media is a word used to illustrate Internet-based applications that facilitate consumers share opinions, wisdom, experiences, and viewpoints. Social media are of many forms, examples are content communities (e.g., YouTube), social networking sites or blogs (e.g., Facebook), and joint projects (e.g., Wikipedia). All such applications content has been created, updated and maintained by individual internet users and further delivered to new users, which is often provided free of charge in a philanthropic way. Such attributes discern the social media from conventional web pages, like or, which are supervised often by companies for a marketable purpose.


Designing your Future: MUBS Graduate Seminar

The Career Services Office at MUBS, in collaboration with the International School of Business (ISB), British Academy in Lebanon (BAL) and the English department, held a....more.

Former Lebanese Army's Chief of Staff MG Walid Salman Gives a Seminar on Leadership at MUBS

As part of the seminars organized by the International School of Business (ISB) at MUBS, Major General Walid Salman, former Lebanese Army's Chief of Staff, was invited.
YouTube has become a highly influential media which is extremely popular among users worldwide. Today, YouTube has millions or even billions of users worldwide. This is one of the most popular social media along with FaceBook, Twitter and others. The popularity of YouTube is closely intertwined with the publishing opportunity offered by the social media because users can publish their videos both documentary and featured ones. In such a way, users get ample opportunities to share their videos instantly. At the same time, the distinct feature of YouTube is its perfomrability because it is the performativity of videos that attracts users and the more performable a video is the more users will watch it, the more popular it becomes.


MUBS Represents Lebanon in Global Partners in Education X Conference: New Collaborations in Research and Teaching

On a three day visit to East Carolina University (ECU) in the United States, Dr. Nael Alami, VP for Research and Innovation, represented MUBS in the Global Partners in....more.

MUBS Continues Its Health Awareness Campaign

After the success of the MUBS Health Days, the School of Health Sciences (SHS) organized a Nutrition and an Optometry Awareness Campaign at Kfarhim Official Secondary.
YouTube allows watching diverse videos and channels which may vary in their content. However, the popularity of videos determines their availability to the audience that influences the perception of information by the audience. For instance, the video that has the highest number of views becomes more and more popular and becomes mainstream, even though in its essence the video may have little cultural value or poor messages (Warr 291). In fact, the point is to make videos performable. The overwhelming majority of users publishing their videos on YouTube are concerned with the popularity of their videos than their content. Such a competition encourages users to focus on performativity of their videos above all.


Peace & Power Branding Competition

Congratulations to our Graphic Design student Dayana Abdelkhalek who won the Peac.more.

My experience at MUBS was both good and beneficial.

The provided flexible schedule and materials in addition to the experienced instructors made my academic experience a great one to remember.
The most alluring reality of all is that radio took 38 years to reach 50 million users, television took 13 years to capture users, 4 years internet, and iPod took 3 years, Facebook capture 100 million users only in less than 9 months. This clarifies the importance of social media and its immensity and its boundaries aren't only limited for younger generations. In fact according to Socialnomics, the fastest rising fragment is 55-65 years old female on Facebook. With this emergent of people and easy access, brands have begun become conscious to acquire the existed potential of Social media in order to reach the users. According to Socialnomics again, 25% of the search results are links to user-generated content for the World's top 20 brands, 34% opinions about predicts and brands are related with bloggers post.

Ibrahim Jouni
MBA | Project Management (BAL)
Architect-Director of Projects (Management Department) | ASAM sal

You can easily feel a supportive and friendly environment at MUBS. The management there was indeed what made MUBS a success story in my opinion.

YouTube has changed the way people receive visual information by becoming a substitute to television for many. It is mainly free (there are paid channels too) and it is always available. There is little advertising, and one can skip the ad with one click. However, just like many people have shifted to Internet-based visual media to avoid irritating ads, a lot of people have also been watching ads on YouTube. The new media has shifted people’s attention from brands to shared ideas.

Salute to all …

Wafaa Salman
Training Manager | Muzaini Exchange

MUBS played a major transformational role in my life. It began the moment I set foot on campus, and it continues to shape who I am today.

The existing stars benefit from the media too. Performing artists choose to publish their singles on their channels or upload concert videos, in order to tease their fans into buying records or tickets to their gigs. Besides, everyone can now record a video of an event with a smartphone and upload it online. As a consequence, music publishers and recording companies have become not as important as YouTube ratings.

It was the place where I was first exposed to the great ideas and works that have influenced me, I have been encouraged and trained to explore outside my comfort zone. I became more confident as a person and as a professional.
Hi, there. My name is Emma, and in today's video I'm going to teach you something very important for if you're taking any type of test that has a writing component. So, if you are taking the IELTS, the TOEFL, the CELPIP, even just a university test, it can be any type of test, but if you're asked to write something like an essay or a paragraph, this video is for you. Okay? So I'm going to teach you a very important skill that will help improve your marks when it comes to writing on tests. So, let's get started.

I have learned to face challenges head-on with creative approaches and turn them into opportunities.

Rajeh Sleem
MBA | DBA at Staffordshire University UK in progress
Registrar - MUBS Aley Campus and Instructor (Marketing & Management) at ISB and BAL.
Do you sometimes struggle to begin writing an essay when taking an exam? Good news! There is an important writing skill that will help you improve your essay introductions. This technique is called "paraphrasing", and it means rewriting something using different words. In this lesson, I will teach you how to paraphrase successfully and how to change essay questions into your own words. These skills are very useful for university and high school students, as well as any students writing English proficiency exams like the TOEFL or IELTS.

MUBS will always have a special place in my heart as it was truly my home away from home. I have many cherished memories with fellow students, colleagues, and mentors.

By incorporating social media tools into their marketing strategy, marketers can gain benefits from it: they get real-time opinion on existing products or new ideas/concepts regarding products, they get chance to build community of consumers about their products, services or brand, leverage customer self services, and integrate customers indirectly to develop their product strategies in future.

Maha Baz
Lecturer | College of Business “Marketing Department” | Effat University (KSA)

MUBS is one of the few universities where quality is more important that quantity. All instructors are always willing to go the extra mile in order to help their students with their research and studies.

At the same time, social media became generators of the mainstream culture and new trends. In this regard, it is worth mentioning the fact that the development of social media, like YouTube, opens new opportunities for the development of virtual social communities united by their common interests. Users spend more and more time online developing their virtual social relations online. Social media become an important part of their life and virtual communities created with the help of and within social media play an important part in the development of socio-cultural norms and standards that affect the development of basic ethical and cultural norms of people and influence their lifestyle substantially.

Richard Monzer
MBA-Project Management (BAL)
Senior Research Analyst- Content Monitor at Thomson Reuters

Following my fruitful and unforgettable years at MUBS, I was fortunate enough to win a scholarship through the Erasmus Mundus projects to complete my PhD in Spain.

Ashraf Hilal
PhD in Management
Universidad Santiago de Compostela | Spain

The MUBS-BAL MBA program gave me a wide perception on different aspects of business. It was such a privilege & advantage to earn a double degree especially in today’s work field.

The central idea of YouTube was people broadcasting their own personalities to others. While it all was a novel concept once, right now, posting a video of oneself is regarded as a new social norm. This especially concerns young people who need to show off to get accepted by peers. A public video online serves as the proof of one’s capacities, extraordinariness, and often of the mere existence.

Dory Abou Haidar
IT & Project Manager, Dunkin Donuts Lebanon & Semsom MENA.

The time I spent at MUBS was the most significant part of my life. This educational experience gave me the confidence to achieve & conquer what I once thought was impossible.

Every minute, the total running time of all video materials uploaded is about 300 hours. Those videos have different purposes which vary from education to entertainment, promotion of ideas to mere trolling. YouTube plays a role of a public forum where, based on the number of views, likes, and subscriptions, new celebrities emerge and new ideas are popularized. Below are some examples of media stars who emerged thanks to YouTube.

MUBS to me is a world’s leading university that helped me put theory into practical and introduced me to a broader knowledge of my work field and area of interest.

Bassem Kaawache
Senior Business Analyst & Project Manager, Khatib & Alami CEC

I would like to thank all the faculty members at MUBS who taught me throughout the MBA program. During my years in the program, I was provided with unparalleled learning experiences, in addition to excellent support and mentorship.

A video streaming website, YouTube, has gotten in the top three most visited websites globally, along with Facebook and Google. The “broadcast yourself” idea became incredibly popular and has taken over the world. There are years of video information stored in YouTube’s database and constantly retrieved from it by everyone who has Internet access. YouTube is not just a video storage website; it is a medium for information and a trendsetter in every area of human lives.

Today, I know I am on the right career path because of all their support, care, and dedication.

Ali Sareeny
Senior Personal Banker (Relationship Manager) Fransabank

During my time in the DBA program at Staffordshire University that is offered through MUBS, I had the opportunity to interact with and learn from many extremely brilliant and well-respected mentors and professors. I'm realizing that the benefit I'm obtaining from the program is not just about enhancing my research skills, but rather understanding the importance of being a true scholar and a life-long learner equipped with modesty and curiosity.

At the same time, it is necessary to take the commercial background and opportunities offered by YouTube to its users. For instance, users can benefit from the cooperation with advertisers but they need to make their videos and channels popular to attract more advertisers. In such a way, YouTube offers business opportunities for users that stimulates the development of diverse channels to meet current demands of the public or create new ones.

Mohamad Bacho
DBA Candidate
Materials Management Manager at Saudi Oger-Jeddah

I have finished both my Bachelor Degree in Banking and Finance and MBA at MUBS. In short, my experience at MUBS was rewarding and valuable. The professors and personnel were all pleasant and knowledgeable.

This essay has been submitted by a student. This is not an example of the work written by our professional essay writers.

Furthermore, I gained a solid background of knowledge which has helped in guiding me onto my career path.

Noura Abou Shakra
Financial Officer at Middle East Airlines - Head Office

I would say that it was one of the most magical experiences I went through where I have gained valuable educational experience in addition to meeting professional professors.

Nathalie Kadi
Corporate Credit Analyst| Al Mawarid Bank sal
Nader Hammoud
Biomedical Engineering Manager at University of California, San Francisco (UCSF)-USA

Choosing MUBS was one of the best choices since it offers excellent education, well experiences and knowledgeable professors in addition to a very friendly environment among students. It was a great experience for me as a graduate student, the two years passed with a blink of an eye.

Christiane Abou Zeid
MBA Université de Picardie Jules-Verne
Minister Bureau- Ministry of Finance

The British Academy in Lebanon gave me and international edge, while studying in my country and next to my family. It has also provided me with great flexible hours that allowed me to pursue my MBA and work at the same time.

The popularity of YouTube is, to a significant extent, determined by the interest of the audience in visual information. In fact, it is not the interest proper. To put it more precisely, users prefer YouTube because this social media provides them with visual messages which are preferable for the public than print messages for instance (Warr 290). As people perceive the information about the surrounding world with the help of vision, they naturally choose YouTube in place of other social media because they have an opportunity to receive visual information that facilitates their perception of messages conveyed via YouTube.

My degree was a key factor to my career improvement and broadening my knowledge in business and project management.

Kathrine Tohme
Financial Analyst, Thomson Reuters
Hadi Mansour
MBA (Picardie)
Support and Control Manager at SMLC | Supply Chain Coordinator at Pepsi Kufa (Iraq)
Adnan Fakhreddine
Branch Officer - Card Department at Federal Bank of Lebanon

I highly value my academic and personal experience at MUBS especially that the university sets students' benefits and satisfaction as its top priority.

Shawki Alameh
Business Administration
Media Manager- Hill + Knowlton Strategies- UAE

It's nearly impossible to summarize my experience at MUBS in a few sentences. I enjoyed the quality of education which was only a result of the excellent instructors and friendly staff.

However, often the quantity of views determines the popularity of videos in YouTube and users erroneously associate the quality of the video with the number of views. In other words, they may believe that if the video has a large number of views, than it is good and mainstream.

The small class sizes made it look like we weren't in a class, but in a study group where the instructor is the smart friend trying to help his/her friends.

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